Many people wonder what path I took to get into growth. I can’t say it was traditional. There was no marketing, there was no programming, yet here we are.
The journey started when I studied journalism at university ten years ago, and decided to take a rebellious approach in my final year. I explored things like propaganda, street media and internet channels to bring to life a manufactured female identity which I marketed as a real person.
From the success of that campaign, I began messing with Israeli tech companies, leveraging my licence to challenge tradition to help differentiate their approach to market, and it grew from there until it became a reality far greater than my full time profession.
The university I attended recently ran an article about my journey, and you can read it in full, here.